Overview:
At ESPN+, the video team executes over 50+ animated placements for UFC PPV & UFC Fight Night monthly. These placements include everything from email gifs & linear spots to large-scale billboards in Times square. As Lead motion designer, my task was to oversee the animations from our team as well as come up with an efficient production pipeline/system for every execution while directing animators & editors for each placement.
This includes creating animation toolkits, organization of resources, managing designers & overall problem solving with short turnaround times.
Responsibilities:
Animation Direction, Lead Animator
ALT sizes for social
Email & social GIFs for event promotion
Fight slates for broadcast & digital
Times Square Billboards
Previous UFC PPV Promos
Credits:
Lead Motion designer: Catalina Rodriguez
Motion designers: Amanda Lopes, Boyang Liu, Lorrie Cartago
Producers: Andi Quartaro, Emily Meath