![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/a816dae9-cda4-48b1-878b-d84c49cd23db_rw_1920.png?h=cff5914b7ca202c0bef3f087f157fd25)
Overview:
At ESPN+, the video team executes over 50+ animated placements for UFC PPV & UFC Fight Night monthly. These placements include everything from email gifs & linear spots to large-scale billboards in Times square. As Lead motion designer, my task was to oversee the animations from our team as well as come up with an efficient production pipeline/system for every execution while directing animators & editors for each placement.
This includes creating animation toolkits, organization of resources, managing designers & overall problem solving with short turnaround times.
Responsibilities:
Animation Direction, Lead Animator
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/516b634b-40a9-4fac-a803-679bb3c286f6_rw_600.gif?h=2a2e715afdea400582bd94a19dbe60c8)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/3807010e-e679-4585-ac11-c7eeff0d6d78_rw_600.gif?h=44ca9a456aa739c9fd9d5953ba369632)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/9cbbb930-1091-4897-8599-c6dbd710ed6c_rw_600.gif?h=62fca61af28d85f0e3aaa78691ecb49a)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/928d2022-94ac-4a00-8931-8c5b00d96cc8_rw_600.gif?h=4be8526e6e1bfdbfa4f1fbdafc247931)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/61c5fc0e-9d5f-49a5-8475-0886aad81e79_rw_600.gif?h=ed2be5460f7b1fb39e37bce8a8ed1992)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/38f9cc27-4c81-4ed3-b66e-0dee6a0db09e_rw_600.gif?h=9bf3c52b31f705516a2744047be5bb93)
ALT sizes for social
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/d6cb0a82-30ff-40cd-bd5f-3576b844b1b0_rw_600.gif?h=98057bda67392c4d9e08dbf9506e9686)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/968479eb-8bf6-49d7-bb48-62fe047320bc_rw_600.gif?h=e9d819775a90907a64113bd75241aebc)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/d2ab1d24-3e02-4fec-90f3-664f25c437ae_rw_600.gif?h=582cfa617f2f162a0f392af09a591dc8)
Email & social GIFs for event promotion
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/28840b39-fed2-4ede-b808-4ed0318bcad5_rw_600.gif?h=bce75196126a512262323e9273d95d34)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/ac6c12de-6276-4ee5-91ee-7c322dd58e2d_rw_600.gif?h=76cdc0f4fa21cc2e642e342c041a66f1)
Fight slates for broadcast & digital
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/a20e3fe6-7cb4-4555-a5de-1438e94c4326_rw_600.gif?h=286cdafc28bb9861379e6e427668cf74)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/b07ba69f-32dc-4b8e-8220-acdfc7b0e98b_rw_600.gif?h=9ac589b58102b54f9c7bfefc182894b0)
Times Square Billboards
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/7375b6b0-9505-4c0d-9c60-63a7d1745a9f_rw_600.gif?h=9f57c1eef9b0f6859db3f4793e1d9bd3)
Previous UFC PPV Promos
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/efb6dbff-eb04-40af-9265-665ed99c7470_rw_600.gif?h=f90028c8fb95b2e8c29d3e452c0f6a90)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/331fd1ef-58ef-483f-8581-82cc77bdeee4_rw_600.gif?h=62fc6cde4b3c48d8abc1b9824ff89bdd)
Credits:
Lead Motion designer: Catalina Rodriguez
Motion designers: Amanda Lopes, Boyang Liu, Lorrie Cartago
Producers: Andi Quartaro, Emily Meath