![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/53817f87-07fd-4a4f-bed9-4b6d88003040_rw_1200.png?h=f1d6e53878ee38535906e52e3dc40aed)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/da0b3e40-ce47-428b-90f9-f77536ac8f21_rw_1920.gif?h=13d6264d9e943235e65cc7243662b385)
Overview:
The goal was to create a scalable framework that can be extended across multiple formats for Fisher Price. This framework would be the one-stop-shop of education & product demonstration for Fisher Price products. With the leading focus being education of play and development through user experience videos for busy parents.
Responsibilities:
Concept, Design, Animation
Style frames & Test Animations
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/80572231-9ddd-4468-8d71-076b8294703f_rw_1920.jpg?h=f1ae411bf8206e634f50b91926236035)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/81af08f2-606e-46e0-9cff-4009a981e99d_rw_1920.jpg?h=0c155a346b125abfa427dbfb07e31f3c)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/5046331c-f97b-4b13-84a0-9b9a2f577c1f_rw_1920.jpg?h=f48a1d63788cec4ffcd91c3512f10130)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/61c1ddc9-afc0-49e4-9d5d-6808756d5dec_rw_1920.jpg?h=fff4bff8b41da7d4d930d0bd9be61ac0)
Lower 3rds & callouts
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/f0ba84d9-140d-4780-b137-17b2af00b484_rw_1920.jpg?h=b151c88c4594847dc57c97cfcae120ab)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/9af20e7c-4d20-4ee1-8cb5-e7fd11af0a06_rw_1920.jpg?h=5f94c1797dd7ecc08bc48cff4c05fc39)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/2d9ad6f1-3358-4ed7-96fe-5f22b3e04b18_rw_1920.jpg?h=74987585064cf5578cf67309a444a5e7)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/f33f5cb6-f1eb-47cf-9c4a-c1b83edbaadc_rw_1920.gif?h=e0f265e898c13107f1daef60c92b4d1c)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/62258e40-5efa-4021-9522-3ba060b55e6e_rw_1920.gif?h=8440efb83897c6f785f80406f69b0df5)
Mobile Activations
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/b0f1d713-7d0c-436b-b5ff-34d50e47a6fd_rw_1200.gif?h=bdc91bfc118924d69a3f161d21f2532c)
Concept B: Grid
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/ca985bac-d422-4d94-be98-63f54a27d906_rw_1920.png?h=01111dcf8444447b495c5ffa10b9697c)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/1e42e7e9-ae78-4e63-ae48-5ebe2915d825_rw_1920.png?h=26b7340e5e38e787811fb9fab37aa681)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/921d5e9a-3c6b-4e01-b4c8-35f6c303b460_rw_1920.png?h=eb77d25c24613f70d87bcba1e5ebb6fa)
![](https://cdn.myportfolio.com/82ca4b35b257bccc0238c7ab66da207c/af4850cb-d882-4886-8c0b-e641f57895b0_rw_1920.png?h=698300abb9731ee6b03aff5885d3c440)
Credits
Animation / Design: Catalina Rodriguez
Interactive Director: Max Alex
Producer: Ezra Lewis
Client: Fisher Price US & China
Made at: Magnet Media