The goal was to create a scalable framework that can be extended across multiple formats for Fisher Price. This framework would be the one-stop-shop of education & product demonstration for Fisher Price products. With the leading focus being education of play and development through user experience videos for busy parents.

Concept, Design, Animation
Style frames & Test Animations
Lower 3rds & callouts
Mobile Activations
Concept B: Grid
Animation / Design: Catalina Rodriguez
Interactive Director: Max Alex
Producer: Ezra Lewis
Client: Fisher Price US & China
Made at: Magnet Media