The goal was to create a scalable framework that can be extended across multiple formats for Fisher Price. This framework would be the one-stop-shop of education & product demonstration for Fisher Price products. With the leading focus being education of play and development through user experience videos for busy parents. 
Lower 3rd & Callouts
Mobile Activations
Animation / Design: Catalina Rodriguez
Motion & Interactive Director : Max Alex
Producer: Ezra Lewis

Client:  Fisher Price US & China
Made at: Magnet Media